AI tools automate tasks and improve efficiency — but most interactions still feel cold, generic and impersonal. When customers encounter robotic responses, they disengage. The very technology designed to enhance customer experience can inadvertently create distance, eroding trust and reducing conversion rates before you even realize the impact.
The automation paradox is real: you're faster, but less memorable. Your AI handles queries efficiently, yet customers leave feeling like they spoke to a machine, not a brand they can trust.